Browsing by Subject "Sales promotion"
Now showing items 1-5 of 5
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Consumer acceptance of culinary products with the aid of sales promotion
(Brac University, 2021-09)In this report, we will ask some questions like whether consumers try out new culinary products without any incentive given to them, and if not so will sales promotion influence the purchasing behavior of consumers. After ... -
Effectiveness of sales promotion of Robi Axiata
(BRAC Univeristy, 2016-05-04)Robi Axiata Limited is a joint venture company between Axiata Group Berhad, Malaysia and NTT DOCOMO INC, Japan. It was formerly known as Telekom Malaysia International (Bangladesh) which commenced operations in Bangladesh ... -
Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study
(© 2012 The IUP Journal of Brand Management, 2012-10-01)Fast Moving Consumer Goods (FMCG) sector is one of the largest sectors in the economy of Bangladesh. In the last few years, the FMCG industry in Bangladesh has experienced a dramatic growth; both qualitative and quantitative ... -
Square Toiletries Limited
(BRAC University, 2015-12-17)Square Toiletries Limited (STL) is one of the largest and leading "Fast Moving Consumer Goods" company in Bangladesh. This report provides an in-depth analysis and interpretation of "Financial Effectiveness of Sales Promotion ... -
A study on the effectiveness of awareness program of workshop mechanics adopted by MJL Bangladesh Limited: a field marketing practice
(Brac University, 2019-04)This report presents The Evaluation of Awareness Program of Workshop Mechanics of MJL Bangladesh Limited. This internship report is based on the internship program that I had successfully completed in MJL Bangladesh Limited ...
