Browsing by Subject "Route to market (RTM)"

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Study on the issues with field force for distribution excellence: route to market (RTM) review project 2016, British American Tobacco Bangladesh

Jebin, Tasnia (BRAC University, 2016-12-20)

Sales efficiency has been always a great concern for the trade marketing and distribution for a company that is highly dependent on different intermediaries. Therefore, the quality of the sales force has a great impact on ...