Browsing by Subject "Retail industry"
Now showing items 1-6 of 6
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ACI Logistics Limited- campaign analysis & effectiveness
(BRAC University, 2017-08-25)ACI group is one of the largest conglomerates in the country with businesses in pharmaceuticals, agriculture, consumer products etc. However, SHWAPNO is a business unit of ACI Logistics Limited. SHWAPNO is the largest ... -
The barriers faced by employees in job during COVID-19 pandemic in retail industry
(Brac University, 2023-07)This report highlights my experience working as a member of HRM team in New Grameen Motors Limited. The first chapter summarizes all the necessary information I have learned about being a part of their HRM team. While ... -
Evaluating consumer purchasing behavior for Shawpno’s pet foods
(Brac University, 2024-03)I successfully completed a three-month internship programmed, which I found to be rewarding, and my report serves as its conclusion. I had the honor of working with ACI Logistics (Shwapno), a major player in the retail ... -
Evaluating the effect of cost related factors on relationship quality: An investigation of retailer-supplier relationship in Bangladesh
Purpose – In today's competitive retail industry maintaining relationships with suppliers has become very important to modern day retailers. To develop and maintain long-term relationships with their suppliers, retailers ... -
Evaluating the role of relationship termination cost in measuring relationship quality in retail industry: a relationship marketing approach
(© 2014 ELK ASIA PACIFIC JOURNAL OF MARKETING AND RETAIL MANAGEMENT, 2014-01)In this article the author has identified the importance of termination cost in measuring retailer-supplier relationship quality from the retail perspective. The author conducted a comprehensive literature review and ... -
Gender relations in super shops at Dhaka: experience of women sales associates
(Brac University, 2023-07)"This study aims to explore the evolving role of women in the retail sector of Bangladesh, specifically as sales associates or representatives, and the impact of gender dynamics on their position within the industry. While ...
