Browsing by Subject "Relationship marketing."
Now showing items 1-3 of 3
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Conducting IVR report in Banglalink to measure customer’s engagement towards this operator
(BRAC University, 2018-12-17)Banglalink Digital Communication Limited, one of the popular and third largest cellular service provider in Bangladesh which has its own IVR system that plays an important role to measure various aspects of customer’s ... -
Customer engagement process of X integrated marketing agency
(Brac University, 2022-08)This report details my time as an intern at X- Integrated Marketing Agency. During my internship, I learned a great deal about digital marketing and other areas of marketing. With the rise of digital marketing, consumer ... -
Relationship of loyalty programs with customers’ purchase quantity and frequency
(Brac University, 2022-04)This paper summarizes my internship experience at Pathao LTD's marketing department and is intended to provide a summary of the firm and my research topic, " Relationship of Loyalty Programs with Customers’ Purchase Quantity ...