Browsing by Subject "Re-branding"
Now showing items 1-4 of 4
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The impact of re-branding on the financial aspects of IPDC Finance limited
(2022-04)The establishment of a suitable re-branding strategy for a company is a very crucial and challenging task. The development of the positioning process of a brand requires both significant amount of monetary investment and ... -
Re-branding of a corporate brand: A case on Meghna Group of Industries
(Brac University, 2020-06)This internship report is a reflection of my 3 months tenure as an Intern in the Corporate Brand department of Meghna Group of Industries. The report “Re-branding of a corporate brand: A Case on Meghna Group of Industries” ... -
Re-branding strategy of IPDC Finance Limited and how it’s helping the company to become sustainable
(BRAC University, 2017-08-16)The proper rebranding of any existing company in a market is a very challenging task for any organization. All forms of organizations, big and small invest a significant amount of money and effort in the development and ... -
Re-branding strategy of Prime Bank Limited & how it ensures organizational sustainability
(Brac University, 2019-09)Re-branding is the pre-condition to maintain organizational sustainability. It is very challenging to ensure proper re-branding for any exiting organization for which before forming the re-branding strategy, proper knowledge ...