Browsing by Subject "RFM analysis"

Now showing items 1-3 of 3

    • LRFMV: an efficient customer segmentation model for superstores 

      Toyeb, Md.; Mahfuza, Rezwana; Islam, Nafisa; Emon, Md Asaduzzaman Faisal (Brac University, 2021-06)
      In superstore business, the recency, frequency, and monetary (RFM) based on cus tomers’ purchase results is preferred to categorize valuable customers in order to increase profit margins. This paper develops an enhanced ...

    • LRFMVD : a customer segmentation model 

      Sagor, Kawsar Mahmud; Sadhin, Masrur Arefin; Jahan, Ishrat; Prottay, Rezwanul Karim (Brac University, 2023-05)
      Customer segmentation is a big part of the superstore industry. Traditionally, the RFM model has been used to segment customers to maximize profit. This work proposes a new customer segmentation named LRFMVD based on ...

    • LRFS: online shoppers’ behavior based efficient customer segmentation model 

      Khan, Riyo Hayat (Brac University, 2023-02)
      The popularity of online shopping has grown significantly across the globe in recent years. This research proposes a customer segmentation model LRFS, an extended version of LRF model, built specifically for online ...