Browsing by Subject "Purchase decision"
Now showing items 1-4 of 4
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Effects of warranty on purchase decision of electronic products: an empirical research from the perspective of Bangladesh
(© 2011 Industrial Engineering Letters, 2011)Warranty can be defined as a part of the common law system that states and assures the consumers that a product or service is fit for the purpose for which it is sold. This study focuses on effects of warranty in the purchase ... -
Exploring the factors affecting the purchase decisions of customers in online marketing in Bangladesh
(BRAC University, 2023-05)The research project aimed to explore the factors affecting the purchase decision of customers in online marketing in Bangladesh. A qualitative research approach was adopted, and 12 interviews were conducted with individuals ... -
Factors affecting customer purchase decision of Transom electronic product
(BRAC University, 2016-12-27)The report is prepared based on the three months practical knowledge in sales department of Transcom electronic limited. The function of a sales department is to engage in a variety of activities with the objective to ... -
The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)
(Brac University, 2022-05)My time as an intern at X- Integrated Marketing Agency is chronicled in this report. I've gained a lot of knowledge about digital marketing and other aspects of marketing during my internship. With the advent of digital ...
