Browsing by Subject "Promotional strategy"

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Finding the best promotional strategy for influencing the purchase of instant coffee by shoppers, A case study on Nestle Bangladesh Limited.

Arafath, Nafiz Akter (Brac University, 2022-02-04)

In this research, I will ask whether consumers purchase instant coffee without receiving any incentives, and if not, how sales promotions influence consumer purchasing behaviour. After conducting a thorough survey, we ...
Promotional strategy to enhance the brand awareness of Alibaba Door & Furniture

Afreen, Sadia (Brac University, 2017-10-05)

Alibaba Door & Furniture functions as an SBU of Coronet Impex. Established in 2002, it targeted to become the only brand back then in the industry. It has 10 retail outlets in Dhaka city & 41 dealers across the country. ...