Browsing by Subject "Pharmaceutical marketing"
Now showing items 1-3 of 3
-
Practice of using gifts as promotional materials for marketing of pharmaceutical products in Bangladesh: a survey conducted on general physicians and representatives from pharmaceutical companies
(© 2011 Stamford Journal of Pharmaceutical Sciences, 2011)The present study was undertaken to find out the promotional strategies followed by the pharmaceutical companies, attitudes and responses of physicians towards these promotional activities and influence of using gifts as ... -
Qualitative insights into promotion of pharmaceutical products in Bangladesh: how ethical are the practices?
(© 2015 BioMed Central Ltd., 2015)Background: The pharmaceutical market in Bangladesh is highly concentrated (top ten control around 70 % of the market). Due to high competition aggressive marketing strategies are adopted for greater market share, which ... -
Qualitative insights into promotion of pharmaceutical products in Bangladesh: how ethical are the practices?
(BMC Medical Ethics, 2015-06)Background: The pharmaceutical market in Bangladesh is highly concentrated (top ten control around 70 % of the market). Due to high competition aggressive marketing strategies are adopted for greater market share, ...
