Browsing by Subject "Perceived quality"
Now showing items 1-2 of 2
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Impact of social-media marketing, price and perceived quality on brand loyalty amongst generation Y (Millennials) customers, a developing country perspective
(Brac University, 2022-07)This study investigated the impact of social media marketing, price, and brand loyalty among generation Y consumers (millennials). It's based on secondary research, and the first chapter outlines its rationale. The study's ... -
A multivariate model of perceived quality in a developing country
(© 2007 Published by Taylor & Francis Online, 2007)This paper integrates past research and proposes a framework for the analysis of consumer perceptions of quality in a developing country. In this framework, consumer-perceived quality is hypothesized to be formed from ...
