Browsing by Subject "Online buying behavior"
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An exploration of online consumer buying behavior in context of Bangladeshi fast moving consumer goods industry
(Brac University, 2024)With the aim to look deeply into the online buying behavior of consumers of the FMCG industry in our country Bangladesh, this report looks deeply into the behavior of consumers through surveys, expert interviews and secondary ... -
Factors affecting online buying behavior of youngsters towards footwear industry of Bangladesh
(Brac University, 2022-09)Bata Shoe Company (Bangladesh) Ltd. is one of the most popular shoe manufacturers in Bangladesh. The MNC began its operation in Bangladesh in 1962. Bata shoe company (Bangladesh) limited has 261 company-owned retail ...