Browsing by Subject "OTT"
Now showing items 1-2 of 2
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Analytics of Binge and their marketing strategies
(Brac University, 2021-10)The paper discusses the ins and outs of the OTT industry in Bangladesh. The OTT industry is one of the fastest growing sectors all over the world. In Bangladesh, the concept of OTT was introduced a bit later than some other ... -
Factors affecting consumers' allurement towards OTT communication and impact on telecom revenue: an investigation on Robi Axiata Limited
(Brac University, 2020-01)With the uninterruptedly changing worldwide business trend, Bangladesh telecommunication industry is going through the turmoil by OTT service providers, who are relentlessly threatening telecom business by taking revenue ...
