Browsing by Subject "Nestle Bangladesh Limited."

Now showing items 1-1 of 1

Finding the best promotional strategy for influencing the purchase of instant coffee by shoppers, A case study on Nestle Bangladesh Limited.

Arafath, Nafiz Akter (Brac University, 2022-02-04)

In this research, I will ask whether consumers purchase instant coffee without receiving any incentives, and if not, how sales promotions influence consumer purchasing behaviour. After conducting a thorough survey, we ...