Browsing by Subject "Nagad"

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How do customers perceive the brand image of Nagad, and why customers are considering the Nagad app to purchase insurance policy premiums as their preferred payment method

Mahbuba, Tasneem (Brac University, 2023-01)

This internship report deliberates on how within a very short period Nagad has successfully implemented all its marketing strategies to reach the right customers at the right time. It also covers the marketing tactics used ...