Browsing by Subject "Modern trade"
Now showing items 1-3 of 3
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An analysis on the modern trade industry for Reckitt Benckiser (Bangladesh) PLC with concentration in damage control
(Brac University, 2022)The three-month internship program I successfully completed is the basis for this internship report. I had the chance to work with Reckitt Benckiser Bangladesh Ltd. as part of my internship. During the period of ... -
Implementation of campaign activations in modern trade and business development team of British American Tobacco Bangladesh
(BRAC University, 2018-12-14)Tobacco is a highly regulated industry with sever restriction on selling and consumption, let alone brand communication. While that is ethically the right way to go forward, it puts the brand teams of tobacco companies ... -
Modern trade strategy of Nestle Bangladesh Limited
(BRAC University, 2015-07-23)Nestle is world’s largest health, nutrition and wellness company. Nestlé started its operation in 1994 in Bangladesh and its factory is situated in Sreepur, Gazipur. Nestlé Bangladesh directly employs more than 650 people ...
