Browsing by Subject "Mediacom Limited"
Now showing items 1-2 of 2
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Digital media strategy - the aspects of digital media buying and planning through a strategic campaign framework
(Brac University, 2024-09)The following report describes and details my internship experience in the Digital Media Buying team at Mediacom Ltd. The prime goal of this particular internship was for me to get an understanding of how digital media ... -
The impact of user-generated content on consumer purchase behavior in Bangladesh- a study of UGC platform influence
(Brac University, 2024-06-09)Mediacom Limited (MCL) is an advertising agency founded in 1997 which was acquired by Square Group in 2005 following which they have been tasked with devising and executing marketing strategies for the concerns of the ...
