Browsing by Subject "Media planning"

Now showing items 1-2 of 2

    • Media planning of Unilever 

      Deep, Mahrab Masud (BRAC University, 2017-04-18)
      The research has been carried out as a part of BBA program and submitted as a part of the Internship Program of the researcher. The researcher tried to identify the best platforms of acquiring highest GRP. The researcher ...

    • A study on planning for Agility (P4A): a unique media planning framework of Mindshare Global 

      Mahfuz, Karishma (BRAC University, 2017-05-07)
      The research has been carried out as a part of the BBA program in BRAC University and submitted as a part of the Internship Program of the researcher. The researcher is currently working in the content and planning department ...