Browsing by Subject "Marketing."
Now showing items 1-20 of 33
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An analysis of consumers’ perception on the products of Aman Group of Companies Limited
(Brac University, 2022-01)Aman Group of Companies Ltd. pays great attention to social and economic development of the country. Starting from trading of consumer goods, the group now covers Textile, Chemical, Real Estate, Education, Banking, Stock ... -
Analyzing the current market situation and future potential of Rasel Industries Ltd in Mymensingh division
(Brac University, 2019-12)Rasel Industries LTD (RIL) is one of the most rising force in the automobile sector in Bangladesh. With a loyal customer base they are the pioneer in providing value for money motorcycle to the people of Bangladesh. RIL ... -
Applying dynamic marketing capability view on the innovation of APEX Property Ltd.
(Brac University, 2022-07)APEX Property is a pioneer in the proptech industry in Bangladesh. It started its journey in 2008 as Kazi IT center which had its operations in the US. In the US many people take loans and cannot pay back due to financial ... -
Comprehensive analysis on the relation of marketing and distribution of ACI Logistics Limited-Lifestyle.
(Brac University, 2021-04)To reduce the distance between initial producers and the customers, ACI Logistics Ltd entered the market in 2008. Making everything available from daily needs to home accessories and much more. ACI Logistics Ltd operates ... -
A comprehensive study on marketing plan of ISHO Limited
(Brac University, 2023-01)ISHO is a furniture and lifestyle brand in Bangladesh that follows certain approach to manufacture and introduce industry-first products and services through innovative campaigns to the Bangladeshi market. They designed ... -
Consumer acceptance of culinary products with the aid of sales promotion
(Brac University, 2021-09)In this report, we will ask some questions like whether consumers try out new culinary products without any incentive given to them, and if not so will sales promotion influence the purchasing behavior of consumers. After ... -
Conventional marketing vs. digital marketing: a study on Partex Furniture Limited
(Brac University, 2020-01)This report presents the work experience on a well-known business organization “Partex Furniture Ltd” which is one of the largest local Companies in Bangladesh. This internship report is based on the internship program to ... -
Correlation between sales and renovation of the stores
(Brac University, 2019-05-08)The report is based on the survey conducted, with the sample size customers of Apex Footwear LTD. residing in Dhaka city. The main motive was to analyze and interpret the data to find if there was any factors of the Store ... -
Different campaigns of Pathao Ltd
(BRAC University, 2018-09-07)Pathao Ltd. is the fastest growing technology startup in Bangladesh having services across Ride sharing, Food delivery, Parcel and Courier verticals. The company was founded in 2015 by a group of young entrepreneurs which ... -
Digital marketing and media buying of ‘Robi Axiata Ltd. – Airtel Business Unit
(Brac University, 2020-01) -
Evaluating consumer purchasing behavior for Shawpno’s pet foods
(Brac University, 2024-03)I successfully completed a three-month internship programmed, which I found to be rewarding, and my report serves as its conclusion. I had the honor of working with ACI Logistics (Shwapno), a major player in the retail ... -
Evaluation of customer satisfaction in an educational consultancy firm: case of Edroll
(Brac University, 2022-06)In this report, I talk about the internship I did at Edroll. In this report, I've written about the ideas and concepts I've seen and heard about during my internship at this educational consultancy. This report is divided ... -
Exploring company barriers: an analysis of Dosen’s marketing methods and financials
(Brac University, 2024-10)Dosen Electric Corporation started their business in the year 2006 in Cumilla and later expanded to Feni, Chittagong and Dhaka. The report “Exploring Company Barriers: An analysis of Dosen’s Marketing Methods and Financials” ... -
Factors generated via experiential marketing and itseffect on building brand equity
(Brac University, 2019-04-30)Bangladesh is one of the fastest moving economies in the world right now. In this emerging market, FMCG industry enjoys one of the biggest perks as these inelastic fast moving consumer good have become a necessity for these ... -
Guerilla marketing in BD: Functionality & challenges
(Brac University, 2022-12)The purpose of this report is to document the experiences and learning gained during an internship at X-Integrated Marketing Agency from October, 2022 to December, 2022. During the internship, the focus was on the ... -
Impact of Bikroy’s transition from vertical based to zonal based sales operation
(Brac University, 2024-01)This internship report provides a comprehensive overview of the valuable insights and experiences gained during my internship at Bikroy. The internship aimed to provide a practical understanding of business operations, ... -
Impact of social media marketing and influencer marketing in today’s age
(BRAC University, 2019-04-30)As we are getting access to more and more advanced technology, we as a nation should progress towards building a much more impactful future. As not only the number of smartphone users is increasing but also due to advanced ... -
The impact of user-generated content on consumer purchase behavior in Bangladesh- a study of UGC platform influence
(Brac University, 2024-06-09)Mediacom Limited (MCL) is an advertising agency founded in 1997 which was acquired by Square Group in 2005 following which they have been tasked with devising and executing marketing strategies for the concerns of the ... -
The impact promotion of the marketing of a new services
(Brac University, 2023-10)The impact of promotion on new service marketing is a significant part of modern business tactics. Effective promotional strategies are critical in introducing and establishing new services in a market characterized by ... -
The influences of new modality of experiential marketing with the development of virtual platform: A study on Asiatic Experiential Marketing Ltd
(Brac University, 2023-01)The title of this internship report is " A change in experiential marketing with the development of the virtual platform: A study on Asiatic Experiential Marketing LTD." Asiatic Experiential Marketing LTD, is one of ...
