Browsing by Subject "Marketing."
Now showing items 1-20 of 49
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Analysis of ACI Godrej’s LC process: challenges faced during LC restrictions and strategies for overcoming the situation
(BRAC University, 2023-09)In order to fulfill the requirements for my bachelor's degree in Business Administration from BRAC, I had to undergo a three-month internship at the Finance and Accounts Department under Treasury Unit of ACI Godrej Agrovet ... -
An analysis of consumers’ perception on the products of Aman Group of Companies Limited
(Brac University, 2022-01)Aman Group of Companies Ltd. pays great attention to social and economic development of the country. Starting from trading of consumer goods, the group now covers Textile, Chemical, Real Estate, Education, Banking, Stock ... -
Analyzing the current market situation and future potential of Rasel Industries Ltd in Mymensingh division
(Brac University, 2019-12)Rasel Industries LTD (RIL) is one of the most rising force in the automobile sector in Bangladesh. With a loyal customer base they are the pioneer in providing value for money motorcycle to the people of Bangladesh. RIL ... -
Analyzing the impact of distribution and sales strategies for sustainable brand growth & market penetration: insights from Transcom Beverages Limited
(BRAC University, 2024-11)The main purpose of this report is the accomplishment of my under-graduation degree. As my major in the university is Marketing & I am also doing the internship with the sales strategy team of the Marketing Department of ... -
Applying dynamic marketing capability view on the innovation of APEX Property Ltd.
(Brac University, 2022-07)APEX Property is a pioneer in the proptech industry in Bangladesh. It started its journey in 2008 as Kazi IT center which had its operations in the US. In the US many people take loans and cannot pay back due to financial ... -
Challenges and opportunities in trade marketing: perspectives from Transcom beverage Limited Executives
(Brac University, 2024-10)This report shows that the executives of Transcom Beverages Ltd who plays a significant role in beverage sector a PepsiCo affiliate, they put their potentials in trade marketing. By doing many analyses in-depth research ... -
Comprehensive analysis on the relation of marketing and distribution of ACI Logistics Limited-Lifestyle.
(Brac University, 2021-04)To reduce the distance between initial producers and the customers, ACI Logistics Ltd entered the market in 2008. Making everything available from daily needs to home accessories and much more. ACI Logistics Ltd operates ... -
A comprehensive study on marketing plan of ISHO Limited
(Brac University, 2023-01)ISHO is a furniture and lifestyle brand in Bangladesh that follows certain approach to manufacture and introduce industry-first products and services through innovative campaigns to the Bangladeshi market. They designed ... -
Conducting an analysis of the efficacy of current marketing campaigns for Tallykhata
(BRAC University, 2024)For my internship program, I got the opportunity to be a part of the Growth and Marketing team as an intern atTallyKhata. I have gained a lot of knowledge about online and offline marketing also other functions of marketing ... -
Consumer acceptance of culinary products with the aid of sales promotion
(Brac University, 2021-09)In this report, we will ask some questions like whether consumers try out new culinary products without any incentive given to them, and if not so will sales promotion influence the purchasing behavior of consumers. After ... -
Conventional marketing vs. digital marketing: a study on Partex Furniture Limited
(Brac University, 2020-01)This report presents the work experience on a well-known business organization “Partex Furniture Ltd” which is one of the largest local Companies in Bangladesh. This internship report is based on the internship program to ... -
Correlation between sales and renovation of the stores
(Brac University, 2019-05-08)The report is based on the survey conducted, with the sample size customers of Apex Footwear LTD. residing in Dhaka city. The main motive was to analyze and interpret the data to find if there was any factors of the Store ... -
Different campaigns of Pathao Ltd
(BRAC University, 2018-09-07)Pathao Ltd. is the fastest growing technology startup in Bangladesh having services across Ride sharing, Food delivery, Parcel and Courier verticals. The company was founded in 2015 by a group of young entrepreneurs which ... -
Digital marketing and media buying of ‘Robi Axiata Ltd. – Airtel Business Unit
(Brac University, 2020-01) -
Effect of promotional activity on performance: a study on Rainbow Paints
(BRAC University, 2024-02)As an intern in the marketing department of PRAN RFL Group, I have tried to express the experiences that I have faced there. Though “Rainbow Paints” was my assigned brand, I have focused on my assigned brand. The main ... -
Evaluating consumer purchasing behavior for Shawpno’s pet foods
(Brac University, 2024-03)I successfully completed a three-month internship programmed, which I found to be rewarding, and my report serves as its conclusion. I had the honor of working with ACI Logistics (Shwapno), a major player in the retail ... -
Evaluation of customer satisfaction in an educational consultancy firm: case of Edroll
(Brac University, 2022-06)In this report, I talk about the internship I did at Edroll. In this report, I've written about the ideas and concepts I've seen and heard about during my internship at this educational consultancy. This report is divided ... -
Exploring company barriers: an analysis of Dosen’s marketing methods and financials
(Brac University, 2024-10)Dosen Electric Corporation started their business in the year 2006 in Cumilla and later expanded to Feni, Chittagong and Dhaka. The report “Exploring Company Barriers: An analysis of Dosen’s Marketing Methods and Financials” ... -
Factors generated via experiential marketing and itseffect on building brand equity
(Brac University, 2019-04-30)Bangladesh is one of the fastest moving economies in the world right now. In this emerging market, FMCG industry enjoys one of the biggest perks as these inelastic fast moving consumer good have become a necessity for these ... -
Guerilla marketing in BD: Functionality & challenges
(Brac University, 2022-12)The purpose of this report is to document the experiences and learning gained during an internship at X-Integrated Marketing Agency from October, 2022 to December, 2022. During the internship, the focus was on the ...
