Browsing by Subject "Marketing strategies"
Now showing items 1-20 of 33
-
ADA, promoting telecom industries by triggering emotional and cultural sentiments related to current global issues for brand marketing
(Brac University, 2021-05)This paper aims to find the insights of telecom industries marketing strategies in Bangladesh and compare them with global brands to show how they work for establishing their brand identity. Telecom industry is one of the ... -
The air borne disease becoming a blessing in disguise for the IT sectors in Bangladesh: a perspective on Ogroni Informatix Limited CRM
(Brac University, 2021-09)This report provides a perspective on the B2B IT firm, Ogroni Informatix Ltd. It has specifically described the operation of B2B digital services during the pandemic and how Ogroni is adding value to it. The objective was ... -
Analytics of Binge and their marketing strategies
(Brac University, 2021-10)The paper discusses the ins and outs of the OTT industry in Bangladesh. The OTT industry is one of the fastest growing sectors all over the world. In Bangladesh, the concept of OTT was introduced a bit later than some other ... -
Analyzing the effectiveness of Facebook and Instagram marketing in digital marketing, scope of conversion and its impact in Bangladesh
(Brac University, 2021-10)This Internship Report highlights my efforts as an intern at Mindshare Bangladesh's Client Service department. I've discussed my experience at Mindshare Bangladesh in the areas of content production, narrative development, ... -
Analyzing the job satisfaction among the employees of Export Import Bank Limited (EXIM BANK)
(Brac University, 2024-05)The report is made based on my internship experience as part of my Bachelor of Business Administration program. This report includes all the insights, understanding, skills and experience I have acquired during the three-month ... -
Consumer acceptance of culinary products with the aid of sales promotion
(Brac University, 2021-09)In this report, we will ask some questions like whether consumers try out new culinary products without any incentive given to them, and if not so will sales promotion influence the purchasing behavior of consumers. After ... -
E-commerce marketing practices for consumer goods in Bangladesh
(Brac University, 2023-08)E-commerce has gradually been a driving force of the economic development of Bangladesh. The key objective of this research project is to identify the best practices of e-commerce marketing in Bangladesh, with special focus ... -
Effectiveness of marketing strategies for renaissance Dhaka Gulshan Hotel
(Brac University, 2021-01)Renaissance Dhaka Gulshan Hotel is known as one of the most luxurious hotel in Bangladesh. It is a premium lifestyle brand of the Marriott International Hotel and Resorts. Renaissance Dhaka Gulshan Hotel is situated at ... -
Effectiveness of training and development: BEXIMCO Pharmaceuticals ltd.
(Brac University, 2024-05)The Internship report reflects my three months long experience as Marketing Intern in (SBM) Strategic Brand Management department of BEXIMCO Pharmaceuticals ltd. The company officially launched its operations 1980 with the ... -
Evaluating the effectiveness of testimonials in influencing customers for Carnival Internet experiences (a concern of Dotlines Bangladesh Limited)
(Brac University, 2024-01)This paper compares the success of customer testimonials in Carnival Internet’s marketing strategy, which is a popular Bangladeshi ISP. Drawing from my personal experience as a brand marketing intern at the Carnival Internet ... -
Exploring company barriers: an analysis of Dosen’s marketing methods and financials
(Brac University, 2024-10)Dosen Electric Corporation started their business in the year 2006 in Cumilla and later expanded to Feni, Chittagong and Dhaka. The report “Exploring Company Barriers: An analysis of Dosen’s Marketing Methods and Financials” ... -
The impact of user-generated content on consumer purchase behavior in Bangladesh- a study of UGC platform influence
(Brac University, 2024-06-09)Mediacom Limited (MCL) is an advertising agency founded in 1997 which was acquired by Square Group in 2005 following which they have been tasked with devising and executing marketing strategies for the concerns of the ... -
Improving trade sales performance of Asian Paints Bangladesh Limited – old Dhaka area
(Brac University, 2022-06)This report is titled “Improving Trade Sales Performance of Asian Paints Bangladesh Ltd. – Old Dhaka” and is for finding the sales improvement strategy of one of the biggest paint companies in Bangladesh. This report has ... -
The influence of social media platforms and different content formats on brand Image and customer acquisition
(Brac University, 2023-01)This internship report deliberates on how within a very short period Shikho has successfully implemented all its marketing and content strategies to reach the right customers at the right time. It also covers the content ... -
Internship report on marketing strategies and branding of IPDC Finance Ltd.
(Brac University, 2021-10)The internship report is a prerequisite in BRAC University's MBA program. “Marketing Strategies and Branding of IPDC Finance Limited " is the subject of this study. This study is designed to help the reader gain a thorough ... -
Marketing practice of South Asia Insurance Ltd
(Brac University, 2023-05)Every company's financial performance is basically depended on their marketing skills. All other departments including finance, operations, accounting, and others will not run properly without marketing strategies because ... -
Marketing strategies and communications management at Amari Dhaka
(Brac University, 2019-12)The tourism and hospitality industry is currently at a state of boom in Bangladesh. With five well established international hotel and more to open over the next few years, the competition in the hotel industry is bound ... -
Marketing strategies of Aarong based on different target market
(Brac University, 2020-04)In this report a brief overview of Aarong‟s major business practices in terms of marketing and human resource management has been provided and highlighted. Their internal strategic analysis mentioning their completive ... -
Marketing strategies of ACI Formulation Ltd.
(Brac University, 2020-04)ACI Ltd. is one of the largest conglomerates in Bangladesh. It is also a leading company in Bangladesh as it is involved in different business sectors such as Pharmaceuticals, Consumer Brands, Agribusinesses, etc. ACI ... -
Operations and marketing campaigning strategies
(BRAC University, 2017-12-04)Showcasing limited time crusade is imperative thing in this cutting edge world. Limited time promoting implies raise client enthusiasm towards a particular item and do crusade over it to get the objective client interests ...
