Browsing by Subject "Marketing strategies"
Now showing items 1-19 of 19
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ADA, promoting telecom industries by triggering emotional and cultural sentiments related to current global issues for brand marketing
(Brac University, 2021-05)This paper aims to find the insights of telecom industries marketing strategies in Bangladesh and compare them with global brands to show how they work for establishing their brand identity. Telecom industry is one of the ... -
The air borne disease becoming a blessing in disguise for the IT sectors in Bangladesh: a perspective on Ogroni Informatix Limited CRM
(Brac University, 2021-09)This report provides a perspective on the B2B IT firm, Ogroni Informatix Ltd. It has specifically described the operation of B2B digital services during the pandemic and how Ogroni is adding value to it. The objective was ... -
Analytics of Binge and their marketing strategies
(Brac University, 2021-10)The paper discusses the ins and outs of the OTT industry in Bangladesh. The OTT industry is one of the fastest growing sectors all over the world. In Bangladesh, the concept of OTT was introduced a bit later than some other ... -
Analyzing the effectiveness of Facebook and Instagram marketing in digital marketing, scope of conversion and its impact in Bangladesh
(Brac University, 2021-10)This Internship Report highlights my efforts as an intern at Mindshare Bangladesh's Client Service department. I've discussed my experience at Mindshare Bangladesh in the areas of content production, narrative development, ... -
Consumer acceptance of culinary products with the aid of sales promotion
(Brac University, 2021-09)In this report, we will ask some questions like whether consumers try out new culinary products without any incentive given to them, and if not so will sales promotion influence the purchasing behavior of consumers. After ... -
E-commerce marketing practices for consumer goods in Bangladesh
(Brac University, 2023-08)E-commerce has gradually been a driving force of the economic development of Bangladesh. The key objective of this research project is to identify the best practices of e-commerce marketing in Bangladesh, with special focus ... -
Effectiveness of marketing strategies for renaissance Dhaka Gulshan Hotel
(Brac University, 2021-01)Renaissance Dhaka Gulshan Hotel is known as one of the most luxurious hotel in Bangladesh. It is a premium lifestyle brand of the Marriott International Hotel and Resorts. Renaissance Dhaka Gulshan Hotel is situated at ... -
Internship report on marketing strategies and branding of IPDC Finance Ltd.
(Brac University, 2021-10)The internship report is a prerequisite in BRAC University's MBA program. “Marketing Strategies and Branding of IPDC Finance Limited " is the subject of this study. This study is designed to help the reader gain a thorough ... -
Marketing practice of South Asia Insurance Ltd
(Brac University, 2023-05)Every company's financial performance is basically depended on their marketing skills. All other departments including finance, operations, accounting, and others will not run properly without marketing strategies because ... -
Marketing strategies and communications management at Amari Dhaka
(Brac University, 2019-12)The tourism and hospitality industry is currently at a state of boom in Bangladesh. With five well established international hotel and more to open over the next few years, the competition in the hotel industry is bound ... -
Marketing strategies of Aarong based on different target market
(Brac University, 2020-04)In this report a brief overview of Aarong‟s major business practices in terms of marketing and human resource management has been provided and highlighted. Their internal strategic analysis mentioning their completive ... -
Marketing strategies of ACI Formulation Ltd.
(Brac University, 2020-04)ACI Ltd. is one of the largest conglomerates in Bangladesh. It is also a leading company in Bangladesh as it is involved in different business sectors such as Pharmaceuticals, Consumer Brands, Agribusinesses, etc. ACI ... -
Operations and marketing campaigning strategies
(BRAC University, 2017-12-04)Showcasing limited time crusade is imperative thing in this cutting edge world. Limited time promoting implies raise client enthusiasm towards a particular item and do crusade over it to get the objective client interests ... -
Overall marketing strategies of Daraz Bangladesh Ltd
(BRAC University, 2017-12-19)Ecommerce has opened a new era of shopping for the consumers of Bangladesh. It has created a new trend of online shopping in the country within a very short period of time. In this entire report I have tried to come up ... -
Qualitative analysis of City Group’s marketing strategies and CSR activity for Teer
(Brac University, 2020-01)City Group was established by Fazlur Rahman, a business magnate in the private sector of Bangladesh. City Group began on 6 February 1972 as a mustard oil company venture. After its first successful project, City Group ... -
A report on analysis of sales & marketing strategies and activities adopted by Summit Communications Ltd
(Brac University, 2022-09)My internship in a communication institution has given me real-world experience and knowledge. Institutions of communication deal with networking and maintaining it, which gives everyone more possibilities. A communication ... -
Sales methods & credit collection policy of Rangs Motors Limited
(Brac University, 2021-10)In Chapter 1, I introduce myself, my company, RANGS Motors Limited, and my boss, Ms. Rumana Rahman. I worked directly under her, who is an assistant manager. Then there was my contribution as an intern to the company. I ... -
Services marketing and strategy of Ogilvy Bangladesh Communications Pvt Ltd
(BRAC University, 2019-04-30)Over the years, advertising techniques have changed drastically; mostly happened due to cope with the changes in how consumers view and perceive things and to stand out in the clutter of today’s advertising efforts. This ... -
A study how and digital introduce new product and implement its plan for the development of the new product.
(BRAC University, 2018-04-12)ADN Digital is one of the digital marketing service providers in Bangladesh, Who is very building up its image esteem and attempting to take it to another stature. Following this fretful exertion, they are propelled some ...