Browsing by Subject "Marketing mix"
Now showing items 1-5 of 5
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Customers’ satisfaction level of BanglaTech Energy Limited
(Brac University, 2022-06)Throughout the study, the objective is concentrating on an untapped area in Bangladesh and tried to determine the Customers’ Satisfaction Level of BanglaTech Energy Limited. It was a great opportunity to learn and gather ... -
Effectiveness of paid promotions on the perspective of social media marketing in Bangladesh
(Brac University, 2019-12)Among all the components of marketing mix, promotion is the most curtail subject. It is a fact that, promotion always costs. Even if it is not the money that costs then it will be either effort, time, brand value or ... -
Overall marketing strategies of Daraz Bangladesh Ltd
(BRAC University, 2017-12-19)Ecommerce has opened a new era of shopping for the consumers of Bangladesh. It has created a new trend of online shopping in the country within a very short period of time. In this entire report I have tried to come up ... -
A study on market entry strategy and cultural Influence on the marketing mix in Kenya: a case of Square Pharmaceuticals Ltd.
(BRAC University, 2023-04)This internship report focuses on SQUARE Pharmaceuticals' strategy for entering the Kenyan market and the influence of culture on their marketing mix. The report consists of three chapters, starting with a description ... -
Using marketing mix to launch a new bike brand in the market
(BRAC University, 2017-06-14)Bajaj Auto is a $2.3 billion company founded in 1926. It is world’s fourth largest two– and three–wheeler manufacturer. The company is into manufacturing of motorcycles, scooters and three–wheelers. In India, Bajaj Auto ...