Browsing by Subject "Marketing Strategy"

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Consumer behaviour analysis using EEG signals for Neuromarketing Application

Amin, Chowdhury Rabith; Hasin, Mirza Farhan; Leon, Tasin Shafi; Aurko, Abrar Bareque (Brac University, 2019-12)

Neuromarketing is applying neuropsychology in marketing research which studies consumer sensory-motor such as cognitive and affective response to marketing stimuli with the help of modern technologies. It is one of the ...
Square Toiletries Ltd: Developing a marketing Strategy and Reaching to Potential Customers of Sepnil

Islam, Farhan (Brac University, 2020-01)

This article is divided into two parts to understand the Sepnil brand. First part reflects Sepnil's overall marketing strategy and second part is the need to organize marketing strategies to respond to potential custom ...