Browsing by Subject "Marketing—Tools and Techniques"

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Effectiveness of the tools and techniques used for the marketing of supply chain finance products of IDLC

Joya, Nowsheen Anjum (Brac University, 2022-09)

IDLC Finance limited a public limited company doing financing business in Bangladesh for a period of 37 years with a philosophy of “Financing Happiness”. The company maintains it No- 1, position in all aspects from revenue ...