Browsing by Subject "Marketing"
Now showing items 1-20 of 170
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ACI Logistics Limited- campaign analysis & effectiveness
(BRAC University, 2017-08-25)ACI group is one of the largest conglomerates in the country with businesses in pharmaceuticals, agriculture, consumer products etc. However, SHWAPNO is a business unit of ACI Logistics Limited. SHWAPNO is the largest ... -
ACI Motors Ltd. Foton commercial vehicle sales and marketing
(Brac University, 2022-10)Foton is one of the most renowned commercial vehicle brands all over the world. This renowned commercial vehicle brand started their journey on August 28, 1996. Foton headquarters is located in Beijing, China. This ... -
An analysis of Anzara Bangladesh Limited's influencer marketing campaigns and their impact on customer engagement
(Brac University, 2023-05)Anzara is a well-known clothing brand that was established in the Bangladeshi city of Banani. The company maintains a strong presence on the regional market and offers clients an extensive selection of fashionable men's ... -
An analysis of consumers’ perception on the products of Aman Group of Companies Limited
(Brac University, 2022-01)Aman Group of Companies Ltd. pays great attention to social and economic development of the country. Starting from trading of consumer goods, the group now covers Textile, Chemical, Real Estate, Education, Banking, Stock ... -
Analysis of H&M home supply chain and implementing such in Bangladeshi market of same arena
(BRAC University, 2018-09)I have made this report on the foundation of three months practical experience and knowledge at “H&M”. The internship program allowed me to learn about the real practices and practical scenario of a multinational company. ... -
Analysis of marketing strategies, campaigns and projects of IDLC Finance Limited
(Brac University, 2023-05)This report begins with information on the internship, such as the duties and tasks assigned to it, as well as the obstacles encountered. Secondly, it includes business information about IDLC Finance Limited, such as its ... -
Analysis of sustainability and competition of Munchies in Bangladesh
(Brac University, 2022-12)All BRAC Business School graduates are permitted to put the theoretical information they have learned via the structured courses they have taken to good use. The different interactive tasks and term papers are used to ... -
An analysis of the effectiveness of marketing and public relations strategies on company promotions: a case Study of Daily Star Digital sector
(Brac University, 2023-09)I decided to start my internship at The Daily Star because it seemed like the best place for me to apply what I've learned in school and pursue my interests. Starting on March 1, 2023, I interned at "The Daily Star" as a ... -
An analysis of the marketing activities of Ontik Technology
(Brac University, 2023-01)Ontik Technology is a customer-focused provider of electronic security and customized IT solutions with a long-term goal of bringing value to the society and industry in which we operate. Our majority of solutions are ... -
An analysis of vision care supplier : the case of Alpha Vision Limited
(Brac University, 2021-04)The report has been prepared on the basis of the experience I acquired during my internship period in Alpha Vision Limited. Doing internship is an integral and import part of the BBA Program. While writing this report I ... -
Analysis on consumer recall, recognition and brand association of the Savlon Social Media Campaign
(BRAC University, 2017-07-27)The research caters to the impact of social media campaign on brand recall, recognition and associations which in turn would create a change on their purchase intention. The demography was chosen based on three professions ... -
Analysis on launching of the new product of Olympic, “FrostDelight” focused on the branding and communication
(Brac University, 2019-05) -
Analysis on sales and marketing activities of Techson Valley Limited
(Brac University, 2021-08)IT enables easy and fast access to the information, which is essential for a country's development. Globally, large IT companies are sprouting up, and governments are expanding and bolstering their IT sectors through the ... -
Analytics of Binge and their marketing strategies
(Brac University, 2021-10)The paper discusses the ins and outs of the OTT industry in Bangladesh. The OTT industry is one of the fastest growing sectors all over the world. In Bangladesh, the concept of OTT was introduced a bit later than some other ... -
Analyze and determine the consumer buying behavior of 100-110cc motorcycle segment in Dhaka City
(Brac University, 2019-05)Runner Group of company is a renowned organization in Bangladesh operating business in the sector of Automobile, Motors, Lube & Energy, Footwear and Properties etc. Runner Automobiles limited is a prominent motorcycle ... -
Analyzing KCCL’s position in the Digital Age
(Brac University, 2022-09)As part of my internship at the company of Kohinoor Chemical Company, I had come across the company’s rather unique position in the market that was a culmination of multiple factors that affected the Bangladeshi market ... -
Analyzing the digital marketing scenario at Asiatic EXP
(Brac University, 2022-09)I created this report based on my three-month internship at Asiatic EXP's Strategic Planning Department. I had to take the Bus 400 internship course because it was a prerequisite for my BBA degree. This article includes ... -
Analyzing the effectiveness of marketing tactics and human resource management practices in Berger Paints Bangladesh Ltd.
(Brac University, 2022-02-01)The paint industry in our country is rapidly growing and is becoming competitive. Berger Paints is a reputed brand in the paint industry and they are known for delivering high quality products for customer satisfaction. ... -
Asiatic 360 and beyond
(BRAC University, 2018-07-30)My internship report is based on the Affiliation Descriptive Format (Experiential). I have made the report into two parts. First one is the Organization part where I discussed about Asiatic 360, their services and different ... -
ATL marketing and its impact on brands- a case study on Asiatic Marketing and Communications Ltd.
(Brac University, 2019-05)My report comprises of the work I have done in the Media Buying of Asiatic Marketing and Communications Ltd. in a period of three months. My main focus was on the extraordinary activities engaging customer awareness campaigns ...
