Browsing by Subject "Long term warranty"

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Effects of warranty on purchase decision of electronic products: an empirical research from the perspective of Bangladesh

Ullah, G. M. Shafayet; Islam, Md. Rifayat (© 2011 Industrial Engineering Letters, 2011)

Warranty can be defined as a part of the common law system that states and assures the consumers that a product or service is fit for the purpose for which it is sold. This study focuses on effects of warranty in the purchase ...