Browsing by Subject "LRFMV and LRFMVD analysis"

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    • LRFMVD : a customer segmentation model 

      Sagor, Kawsar Mahmud; Sadhin, Masrur Arefin; Jahan, Ishrat; Prottay, Rezwanul Karim (Brac University, 2023-05)
      Customer segmentation is a big part of the superstore industry. Traditionally, the RFM model has been used to segment customers to maximize profit. This work proposes a new customer segmentation named LRFMVD based on ...