Browsing by Subject "LRFMV analysis"

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    • LRFMV: an efficient customer segmentation model for superstores 

      Toyeb, Md.; Mahfuza, Rezwana; Islam, Nafisa; Emon, Md Asaduzzaman Faisal (Brac University, 2021-06)
      In superstore business, the recency, frequency, and monetary (RFM) based on cus tomers’ purchase results is preferred to categorize valuable customers in order to increase profit margins. This paper develops an enhanced ...