Browsing by Subject "Integrated marketing"

Now showing items 1-2 of 2

    • Brand activation in below the line marketing 

      Sutirtha, Shafiqul Islam (BRAC University, 2012-05)
      Market Access Group is now one of the biggest marketing agencies in Bangladesh. It is an one stop marketing solution firm that deals with almost every kind of marketing activities that is available right now, not only about ...

    • Integrated marketing communication process of Holcim Cement (Bangladesh) Limited 

      Uddin, Mohammed Imtiaz (BRAC University, 2016-05-25)
      Holcim Bangladesh is an operating company of Holcim Group - one of the world ‘s largest construction material manufacturers – supplying cement, aggregates, ready-mix concrete and additional support, including leading-edge ...