Browsing by Subject "Influencer marketing"
Now showing items 1-5 of 5
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Analysis of different marketing strategies adopted by a Startup under social engagement group
(Brac University, 2021-10)This report reflects my experiences as a Project Manager in the Project Management Department at Social Engagement Group. The report discusses the overview of the company and my project “Analysis of Different Marketing ... -
Effectiveness of influencer marketing on Generation Z of Bangladesh
(BRAC University, 2023)The internship report is a brief synopsis of my 3 month's internship journey with strategic planning team of Grey Advertising Bangladesh. The effectiveness of influencer marketing on Bangladesh's Generation Z is also ... -
Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
(Brac University, 2023-08)This report focuses on the brand marketing and brand communication of in Bangladesh and identifies those mechanisms which are responsible for creating loyal customer in the market. The main objective of this report is to ... -
Guerilla marketing in BD: Functionality & challenges
(Brac University, 2022-12)The purpose of this report is to document the experiences and learning gained during an internship at X-Integrated Marketing Agency from October, 2022 to December, 2022. During the internship, the focus was on the ... -
Impact of Miniso Bangladesh's events activation and PR on their brand personality and subsequent growth
(Brac University, 2022-09)"This report examines the public relations and events activation strategies implemented by MINISO, a lifestyle goods manufacturer with a Japanese influence, to maintain a positive brand image and promote its products. ...
