Browsing by Subject "Igloo"
Now showing items 1-3 of 3
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Igloo: building long-term relationship through corporate sales
(BARC University, 2017-08-21)This report focuses mainly on the operation and execution process of Corporate Sales, Channel Development & Public Relation department of country’s largest Ice Cream brand, Igloo. In this report, all the practices done by ... -
Igloo: changes of consumer behavior and alternative strategies to sustain in the current pandemic
(Brac University, 2020-09)The report is mainly focuses on the changes of consumer perception towards ice cream after the strike of COVID- 19. The current pandemic hit all sort of economic and business activities. The ice cream industry is not free ... -
Igloo: using consumer decision making to stay on the top
(BRAC University, 2018-04-05)This report focuses mainly on the operation and execution process of Marketing, Sales & Branding department of country’s largest Ice Cream brand, Igloo. In this report, all the practices done by Igloo to build up long term ...
