Browsing by Subject "Ice cream brand"

Now showing items 1-2 of 2

    • Igloo: building long-term relationship through corporate sales 

      Rahman, Mahfuzur (BARC University, 2017-08-21)
      This report focuses mainly on the operation and execution process of Corporate Sales, Channel Development & Public Relation department of country’s largest Ice Cream brand, Igloo. In this report, all the practices done by ...

    • Igloo: using consumer decision making to stay on the top 

      Anwar, Khandker Nagib (BRAC University, 2018-04-05)
      This report focuses mainly on the operation and execution process of Marketing, Sales & Branding department of country’s largest Ice Cream brand, Igloo. In this report, all the practices done by Igloo to build up long term ...