Browsing by Subject "Green marketing"

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Correlation between consumer attitude and market opportunities for green products in Bangladesh

Costa, Chowa Francisca (Brac University, 2022-01)

The method of selling products and services based on the environmental benefits they bring to the customer is known as green marketing. A service or product like this should be environmentally sustainable and made in ...
Modelling consumers' environmental responsibility and understanding of eco-labels: a conceptual framework for empirical research in Malaysia

Taufique, Khan Md Raziuddin; Siwar, Chamhuri Bin; Talib, Basri Abdul Abdul; Chamhuri, Norshamliza (© 2014 Inderscience Enterprises Ltd., 2014)

This paper aims to develop and propose an all-inclusive framework for assessing consumers' environmental responsibility and understanding of eco-labels. One of the preparatory issues regarding green marketing is to understand ...