Browsing by Subject "Generation Y"
Now showing items 1-3 of 3
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Impact of organization culture, workplace flexibility and compensation on Generation Y employees’ retention at BRAC
(BRAC University, 2023-05)The report has been prepared using the knowledge I acquired during a three-month internship I was able to complete at BRAC's main headquarters. As an intern at BRAC, I have gained a lot of experience and knowledge about ... -
Impact of social-media marketing, price and perceived quality on brand loyalty amongst generation Y (Millennials) customers, a developing country perspective
(Brac University, 2022-07)This study investigated the impact of social media marketing, price, and brand loyalty among generation Y consumers (millennials). It's based on secondary research, and the first chapter outlines its rationale. The study's ... -
Situation changed Covid 19! - How to retain and engage generation Y employees
(Brac University, 2022-05)In this report I have shared my experience of working at one of the best companies in the country. As an intern at Berger Paints I have gained a lot of experience and knowledge about the real life work culture and the ...
