Browsing by Subject "Fast moving consumer goods"
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Digital transformations in logistics operations: challenges and enables in fast moving consumer goods (FMCG) sector in Bangladesh
(Brac University, 2024-03)Over the last few decades, Bangladesh has seen substantial changes in organizational structures, techniques, and technologies for managing company and supply chain logistics. This is mostly due to the business digitalization ... -
Factors influencing the Bangladeshi consumers’ purchase decision regarding fast moving consumer goods: an exploratory study
(© 2012 The IUP Journal of Brand Management, 2012-10-01)Fast Moving Consumer Goods (FMCG) sector is one of the largest sectors in the economy of Bangladesh. In the last few years, the FMCG industry in Bangladesh has experienced a dramatic growth; both qualitative and quantitative ...
