Browsing by Subject "Fashion upcycling"
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Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
(BRAC University, 2023-05)Sustainability has to be assimilated among the Bangladesh fashion brands and textile industry to achieve brand equity. Aarong is a Bangladeshi retail brand that has successfully merged cultural heritage and modern way of ...
