Browsing by Subject "Fashion industry"
Now showing items 1-1 of 1
-
How consumer perception of social media influencers on Instagram affect their purchase intention in the fashion industry
(Brac University, 2021-06)The use of social media influencers (SMI) is increasingly being explored and evaluated by marketers both globally and in Bangladesh. This quantitative research aims to contribute in the field of social media influencer ...
