Browsing by Subject "FMCG"
Now showing items 1-12 of 12
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Analyzing distribution strategies of ACI-Colgate based on retailers feedback
(BRAC University, 2017-08-29)ACI Limited is one of the most leading FMCG’s of Bangladesh. Beside own products ACI Consumer Brands import globally acclaimed home care products. Among them Colgate is one of the most successful brands in Bangladesh. ... -
Bulk recruitment process of Enroute International Limited
(BRAC University, 2017-04-23)Headhunting is similar to profiling the candidates. Each and every organization has its own competitors and rivals in that particular industry. If one organization is looking for a profile in the FMCG Industry, the ... -
Competitive market analysis of ACI Pure Salt
(Brac University, 2022-01)This report is the outcome of my working period and contains a clear idea about my activities, learning, and performance during the whole three-month period. This report has been segmented into three parts. The first ... -
E-commerce marketing practices for consumer goods in Bangladesh
(Brac University, 2023-08)E-commerce has gradually been a driving force of the economic development of Bangladesh. The key objective of this research project is to identify the best practices of e-commerce marketing in Bangladesh, with special focus ... -
The effectiveness of an FMCG Company’s employer branding practices: Can social media be used to generate better hires?
(Brac University, 2022-09)Nestlé started its journey back in 1866 when Henry Nestlé created the world’s first effective breastmilk replacement formula. The organization has gone through two world wars and evens some major controversies during ... -
How local FMCG’s are transforming their trade marketing strategy with the power of digital marketing provided by TEN’s 360
(Brac University, 2022-09)This report is written with an aim to give an overall idea of the Digital Marketing industry of Bangladesh and how local FMCG’s can get the best out of Digital Marketing. This report shows us the current digital marketing ... -
The influence of training and development programs on employee performance of Square Toiletries Ltd.
(Brac University, 2022-11)The report titled “The Influence of Training & Development on Employee Performance of Square Toiletries Ltd” has been completed as a requirement for the course BUS400 (Internship). Based on the three months experience ... -
Integration of supply chain management and marketing management: A case study on FMCG products under Nestle Bangladesh
(Brac University, 2019-12)This research is on the topic “Integration of Supply Chain Management and Marketing Management: A Case Study on FMCG Products under Nestle Bangladesh” which focuses on the effective collaboration process of SCM and ... -
An observational study to analyze the efficiency of the social media campaign to promote a brand
(Brac University, 2021-10)Marico Bangladesh Limited is a prominent consumer product manufacturing business in India, specializing in beauty and health, with the mission of "Making a Difference." It works in the fast-moving consumer goods business ... -
Prediction of success factors of FMCG commercials using signal processing and machine learning algorithms
(Brac University, 2021-06)In the highly advanced and competitive business world, today’s marketing strategy has become very difficult. To satisfy the needs and necessities of consumers, advanced marketing research methods are required to recognize ... -
Trade program strategy’s effect on meeting the sales target on Square Toiletries Ltd.
(BRAC University, 2023-03)Square Toiletries Ltd is one of Bangladesh's most reputable and prominent manufacturers and sellers of fast-moving consumer goods. It is a subsidiary of Square Group, but operates independently. As an FMCG manufacturer, ... -
Understanding the changing media landscape for promotion of Herbal Products and the impact of alternative sales channels on consumption
(Brac University, 2022-06)Square Toiletries is one of the country’s leading FMCG companies that began its journey with just one single product as a separate segment of Square Pharmaceuticals. They are now the country's top producer for manufacturing ...
