Browsing by Subject "Exploratory"

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Modelling consumers' environmental responsibility and understanding of eco-labels: a conceptual framework for empirical research in Malaysia

Taufique, Khan Md Raziuddin; Siwar, Chamhuri Bin; Talib, Basri Abdul Abdul; Chamhuri, Norshamliza (© 2014 Inderscience Enterprises Ltd., 2014)

This paper aims to develop and propose an all-inclusive framework for assessing consumers' environmental responsibility and understanding of eco-labels. One of the preparatory issues regarding green marketing is to understand ...