Browsing by Subject "Direct-To-Patient"
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A report on shaping branding: a comparative analysis of gactors influencing branding in Kenya and the USA- a case study of Square Pharmaceuticals Ltd.
(Brac University, 2023-08)"The report focuses on conducting a comparative analysis of branding factors that affect the branding strategies of Square Pharmaceuticals Ltd. in Kenya and the USA. The report was organized into three chapters. The first ...