Browsing by Subject "Digital media"
Now showing items 1-20 of 22
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Analyzing Ed-tech industry’s growth opportunity & educational development scope through digital marketing in Bangladesh: a follow up on ‘Innokids’ organization
(Brac University, 2022-05)Almighty has bestowed us with technology. Perhaps second only to the gift of life, it is the greatest of God's gifts. It is the mother of civilizations, arts, and sciences. Certainly, technology has altered how people live. ... -
Communication via Digital Marketing
(BRAC University, 2017-08-27)Strategeek Digital is a Digital Marketing Agency. Digital and social media operations are conducted under the sub-brand name Ice9 Interactive, a sister concern of Strategeek Digital. With the technological strength of Ice9 ... -
Creating brand perception of “Gourmet Bazar” through digital media company: Medium rare
(BRAC University, 2018-01-16)The internship course (BUS400) is a credit course required to finish the Bachelor's Degree at BRAC University. . This report contains my internship involvement of three months at Medium rare. I was appointed in the Digital ... -
Customer service & its dimensions at X solutions LTD. through WhatsApp
(Brac University, 2022-01)My internship program at the university required me to complete my degree, and I incorporated my entire work experience from the Query Management Team (Robi-Airtel WhatsApp) at X Solutions Limited in my report. I handled ... -
Digital content analysis fantasy kingdom –case study in Ogilvy
(BRAC University, 2017-08-10)The report solely focuses on my experience as an intern in working in ‘Ogilvy & Mather Bangladesh. Among many teams of Ogilvy, I had theopportunity to work with the Digital team. This team is responsible for doing all forms ... -
Digital marketing plays the vital role to fulfill customer satisfaction: A study on Analyzen Bangladesh Ltd.
(Brac University, 2021-01)The report focuses on my experiences, learning and the people I have met communicated with over the course of full time internship program at Analyzen Bangladesh Ltd. Despite tough regulations, Analyzen being the first ... -
The effect of advertising awareness on brand equity in social media
(Brac University, 2020-05)Social media has become a significant platform which has drawn the attention of both the companies and consumers to interact there. It has changed the traditional marketing systems and communication style between brands ... -
Effect of digital media on consumer purchasing decision
(BRAC University, 2017-12-07)The objective of the study - "The effect of digital media on customer purchasing behavior" was to look at the viability of online advanced correspondence as a medium for showcasing concerning the vehicle business particularly ... -
Effectiveness of digital marketing: a perspective on Daraz Bangladesh Limited
(BRAC University, 2018-09-03)Daraz Bangladesh Limited is one of the leading online market place, where people can order all sorts of different products. It has opened a lot of business opportunities. Daraz created a trend of online shopping in country ... -
Enhancing the digital reputation score of Airtel buzz
(Brac University, 2022-11)In this report, I've included quantitative and qualitative learnings, as well as personal reflections on them. Understanding the methodologies underpinning real-life core branding activities was an enthralling experience ... -
Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps
(Brac University, 2024-01)Consumer purchase behavior and its relation with human psychology is a fascinating and important field of study. Understanding consumer behavior and factors that can drive their decision on adopting new products and ... -
Functions of client and service department in context of Tradeshi Limited
(BRAC University, 2017-12-07)Tradeshi Limited is a small start-up firm located in the business district of Dhaka City, Bangladesh. We offer Internet and Web-related services to small businesses in the Central Pennsylvania area. The services we offer ... -
Growth and challenges of E-commerce in Bangladesh: a study on priyoshop.com ltd
(Brac University, 2020-01)During my internship period at Priyoshop.com LTD, I have worked for different corporate clients and Focallure is one of them. In my report I have tried to portray the Growth and challenges of digital marketing over traditional ... -
How Digital media is changing the advertising landscape in Bangladesh
(Brac University, 2022-02)I have prepared this report while working as a client service intern at Asiatic Mindshare limited. This report is prepared by doing a survey and from my own observation while working in this organization. My duty ... -
Internship experience as a junior editor of digital media at DBC News
(Brac University, 2023-12) -
Internship experience as an international desk news editor of Independent Television
(Brac University, 2020-04) -
Learning the cosmoses of digital media at The Tech Academy
(Brac University, 2022-05) -
Leveraging digital media for brand awareness and engagement: a case study of Marico's digital marketing strategy
(Brac University, 2023-11)The report focuses on the utilization of digital media for brands to increase brand awareness and engagement. It also focuses on conducting a comprehensive analysis on the effectiveness of digital media. The whole report ... -
OTT platform’s adoption of mobile applications for business sustainability for users: A case of Beximco Communications Limited (Akash DTH)
(Brac University, 2023-07)The study of OTT Platform’s Adoption of Mobile Applications for Business Sustainability for Users is a relatively new study as a result of the rise of OTT platforms around the globe. As both Akash DTH and OTT platforms ... -
An overview of sales and marketing strategies of "Value First Digital Media Bangladesh Ltd" during Covid'19 pandemic
(Brac University, 2021-04)During the COVID-19 situation, the demand for digital services has increased a lot. As people have to maintain lockdown for safety but their needs cannot be fulfilled if they stay at home, for this reason, many new companies ...
