Browsing by Subject "Digital Marketing"
Now showing items 1-11 of 11
-
Analyzing KCCL’s position in the Digital Age
(Brac University, 2022-09)As part of my internship at the company of Kohinoor Chemical Company, I had come across the company’s rather unique position in the market that was a culmination of multiple factors that affected the Bangladeshi market ... -
A comparison of Traditional Vs Digital Marketing approach in the NBFIs of Bangladesh with reference to IPDC Finance Limited
(Brac University, 2020-06)Nothing in this world is free from comparison. In the context of business comparison, the old and new ways of marketing have a lot of things to compare. There must be a sequence or a flow from the old to the new systems, ... -
Data management platform in Digital Marketing: A new experience for Bangladesh
(Brac University, 2020-09)Today we are living in a world where technology is advancing in each second. The traditional theories and terms for business is obsoleting and the new terms are introduced by the business owners. The number of brands and ... -
Digital brand communication transformation in the stock brokerage industry
(Brac University, 2022-09)Here I have tried to showcase my experience at UCB Stock Brokerage Limited and depict how digital branding transferred how marketing used to be done in the Capital Market Industry. Throughout my report, I have tried ... -
The future marketing aspect of Facebook in Bangladesh
(Brac University, 2021-01)The internship report on ‘The Future Marketing Aspect of Facebook in Bangladesh’ made me realized what is the people and market perspective of Bangladesh and how it runs. This gave me a little insight into e-commerce and ... -
How Digital Marketing impacts in Advertising Agency over regular marketing: A perspective on SkyWalk Solutions Advertising Agency
(BRAC University, 2021-01)I have completed my internship at SkyWalk Solutions. I have joined as an intern in Media and Strategy Department. In this report I have wrote about my experience in SkyWalk Solutions, particularly in media buying, ... -
Multichannel engagement and digital marketing at Sanofi: the first mover in pharmaceutical industry in Bangladesh during covid-19
(Brac University, 2020-01)The pharmaceutical Industry of Bangladesh is one of the fastest growing business which carries a major contribution for the fulfillment of local demand of people and exporting medicines outside. Local Pharmaceutical ... -
Rise of Digital Marketing and Its Impact in Logistics & Supply Chain
(Brac University, 2020-08)Digital Marketing is a marketing strategy to advertise the products or services through digital channels. In last few years, the use of Digital Marketing platforms has gained a great attraction to build direct customer ... -
Role of digital marketing in creating brand awareness and affecting consumer buying behavior
(Brac University, 2019-12)Having started my career as an intern in one of the country's largest advertising agencies, I was able to see the transformation occurring in the marketing communications arena. With the rise of digital media and the ... -
The role of digital marketing: A study on online platform based companies in Bangladesh
(Brac University, 2021-06-07)E-commerce has ushered in a new era of shopping trends in Bangladesh. This has opened up new trends for customers as well as many business opportunities. In this report, I have tried to bring some information about digital ... -
The significance of search engine optimization tools and approaches in the realm of Digital Marketing
(Brac University, 2021-10-03)As a BRAC University student, it is critical that we participate in a three month intensive training program to have a better understanding of the business sector and to directly experience its issues. As a result, I was ...
