Browsing by Subject "Data analytics"

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Effects of digital marketing data analytics and traditional marketing data analytics on a new product success: a study of SQUARE Toiletries Limited

Salam, Tahmim (Brac University, 2024-01)

This internship report aims to investigate the effects of digital marketing data analytics and traditional marketing data analytics on a new product success : A study of SQUARE Toiletries Ltd. This report is divided into ...
Importance of data analytics in advertising

Ahsan, Nazmul (Brac University, 2019-05)

The world has experienced fast paced growth due the advancement in technology. The advertising world is no different. Few things have changed rapidly in last few years and advertising are one of them. Advertising, one of ...
A machine learning-based approach for data analysis to ascertain suicidal individuals from Social media users

Nahar, Fatiha Binte Kamrun; Afsana, Umme Halima; Chowdhury, Azizul Muktadir; Hasnaen, Maha; Jahan, Sumaya (Brac University, 2023-01)

In this research, we propose a hybrid model for predicting suicide risk from text data that incorporates BERT, VADER, and a Random Forest classifier for sentiment analysis. This model aims to identify individuals who may ...