Browsing by Subject "Customer segmentation"

Now showing items 1-5 of 5

    • Behavioural analysis of factors influencing online food ordering and its relation to obesity 

      Labib, S. M. Fazle Rabby; Achol, Fahmida Zaman; Jawwad, Md. Aqib (Brac University, 2023-06)
      The purpose of this research is to determine what influences people to order food online and the intensity of ordering as well as to see if there is any correlation between online food ordering and obesity among the people ...

    • Customer segmentation using K-means 

      Mahdee, Nafis; Shourav, Ishrak Rahman; Tabassum, Tasneem; Nur, Eman; Md Amir, Hamza Howlader (Brac University, 2022-05)
      Sales Maximization is a critical aspect of operating any business. Our thesis aims to help businesses to probe deep into their market reach as we group customers us ing the customer segmentation approach. Our dataset is ...

    • LRFMV: an efficient customer segmentation model for superstores 

      Toyeb, Md.; Mahfuza, Rezwana; Islam, Nafisa; Emon, Md Asaduzzaman Faisal (Brac University, 2021-06)
      In superstore business, the recency, frequency, and monetary (RFM) based on cus tomers’ purchase results is preferred to categorize valuable customers in order to increase profit margins. This paper develops an enhanced ...

    • LRFS: online shoppers’ behavior based efficient customer segmentation model 

      Khan, Riyo Hayat (Brac University, 2023-02)
      The popularity of online shopping has grown significantly across the globe in recent years. This research proposes a customer segmentation model LRFS, an extended version of LRF model, built specifically for online ...

    • Utilizing machine learning to project the nancial outcomes of reconnecting with potential customers of the same industry 

      Hossain, Shoumik; Fahmiduzzaman, Quazi; Payel, Nehrin Siddique; Hossain, Mohammad Shahriar; Hossain, Nabil (Brac University, 2021-01)
      In competitive markets, it is costly to attract new customers in the business as they already have a wide customer base; that being the case, businesses spend a healthy budget to bring back customers who have once been ...