Browsing by Subject "Customer relationship management"
Now showing items 1-11 of 11
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The adoption and perception of islamic banking in Bangladesh
(Brac University, 2024-01)This report looks at Exim Bank Limited, a leading financial institution in Bangladesh, and its Shariah-compliant Islamic banking operations. It examines the key principles, products, and performance of Exim Bank's Islamic ... -
Analyses of the effectiveness of customer relationship management of The City Bank Limited
(Brac University, 2022-09)This paper concentrates on the analysis of Customer Relationship Management of the City Bank Limited. Main objective of this report is to determine the significance and effects of customer relationship management in ... -
CRM software in customer retention and customer loyalty in a B2B sewing thread company in Bangladesh
(Brac University, 2022-11)Sewing thread is an indispensable part of a garment. The garment industry has a great contribution to the socioeconomic development of Bangladesh. The benefit of a strong backward linkage has led to an increase in the ... -
Enhancing female customers at Daraz Bangladesh
(BRAC University, 2017-12-19)This report contains the process Daraz Bangladesh is following to increase female customers in Bangladesh. Moreover, it also addresses the problems which the female customers face while ordering from Daraz and how they ... -
GrabSoft’s client relationship management during Covid 19 crisis
(Brac University, 2021-06)This report deals with the factors that relate to client relationship management throughout the covid crisis, that has been present worldwide. The pandemic has led to changes in businesses which includes many firms to ... -
The Impact of customer relationship management on customer retention in aspect of Daraz Bangladesh LTD
(Brac University, 2023-11)The study intended at assessing the effectiveness of Customer Relationship Management (CRM) strategies used by Daraz and their impact on customer retention in the rapidly evolving ecommerce industry of Bangladesh. By ... -
Implementing a customer relationship management framework to improve BRAC's global resource mobilisation efforts
(Brac University, 2023-05)This research looks at how BRAC improved its global resource mobilisation efforts by implementing a customer relationship management (CRM) framework. According to the study, a CRM framework's utilisation is positively ... -
Integration of digital loyalty program for hospitality industry
(Brac University, 2024-01)The report describes the on-site employment experience that I obtained while working as an intern with Paragon Ceramic Industries Ltd for its sister concern Paragon Hospitality Management in the Digital Marketing department. ... -
Optimization of E-commerce operations at La Mode
(Brac University, 2024-05)This executive summary covers the main points issued during the internship at La Mode, a leading fashion retailer in Bangladesh. The internship was a great chance to immerse myself in the intricate world of retail fashion ... -
An overview of customer relationship management (CRM) of ACI Logistics Limited SHWAPNO
(BRAC University, 2017-08-24)ACI Logistics is a sister concern of ACI Limited and ACI Logistics’ main concern is the leading retail brand SHWAPNO.SHWAPNO LIFE is an integrated part of SHWAPNO. The ultimate objective of SHWAPNO is to reach a broader ... -
Strategic sales & marketing tactics of aamarPay
(Brac University, 2024-05)The report demonstrates the strategic sales and marketing tactics of aamarPay, an online payment gateway service provider in Bangladesh. aamarPay drive customer growth by utilizing customer segmentation through in-depth ...
