Browsing by Subject "Customer management"
Now showing items 1-3 of 3
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Client service and the satisfaction of clients of Standard Chartered
(BRAC Univeristy, 2017-01-08)Consumer banking is a major source of earning for Standard Chartered Bank. The principal issue to be considered while giving the facilities to individual consumer or to groups is the opportunity associated with such ... -
Customer relationship management: A case study on ITS Labtest Bangladesh Ltd.
(BRAC University, 2015-09)Now a day, service providers realize the importance of Customer Relationship Management (CRM) and its potential to help them acquire new customer, retain existing ones and maximize their lifetime value. This paper deals ... -
Customer relationship management: a case study on Mother Horlicks
(BRAC Univeristy, 2017-07)Business are in a constant race to increase profits, keep the current customer and gain new ones, competing for customers in a global market like never before. One of the many sets of tools aim at aiding the interaction ...
