Browsing by Subject "Customer engagement"
Now showing items 1-6 of 6
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An analysis of Anzara Bangladesh Limited's influencer marketing campaigns and their impact on customer engagement
(Brac University, 2023-05)Anzara is a well-known clothing brand that was established in the Bangladeshi city of Banani. The company maintains a strong presence on the regional market and offers clients an extensive selection of fashionable men's ... -
Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
(BRAC University, 2023-05)This study aims to examine the marketing strategies utilized by BSRM, a significant steel producer in Bangladesh, and how they affect consumer engagement and brand loyalty. The paper looks at the current marketing tactics ... -
Customer engagement on social media to improve brand loyalty
(Brac University, 2022-12)This paper describes my internship experience at X- Integrated Marketing Agency. Throughout the internship period, I gained significant knowledge regarding digital marketing and customer experience. With the evolution ... -
Customer engagement through social media
(Brac University, 2023-07)This report provides a comprehensive account of my internship experience at X- Integrated Marketing Agency. During my internship, I acquired substantial knowledge pertaining to digital marketing, in addition to various ... -
Role of community management services at Greenovent Ltd.: A study on How brands utilize social media engagement to enhance customer Relationship.
(Brac University, 2020-09)This report is mainly emphasized on how brands utilize social media strategies to retain consumer relationships through interaction with consumers via community management activities which resembles my role in ... -
To attract regular customers and make sales similar to the ones pre-pandemic
(Brac University, 2021-10)This internship report is based on my work experience as an Intern at Air Change Travels & Tours in the Marketing department. In this report I have included in sequence my internship experience, details about the company ...