Browsing by Subject "Consumers' preferences"

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Analyzing intermediaries that determines purchase behavior of iPad users for digital products within iPadOS applications: consumer study for Lettre.app

Ahmed, Saif (Brac University, 2024-02)

This report is a representation of my successful completion regarding a three-months internship program under CheeThee LLC. I served as a product marketer along with a few designs related responsibilities for product ...
Customers-purchase decision: a study on Aamra Networks Limited

Sarker, Brototi (Brac University, 2021-03)

Aamra Networks Limited is one of the leading companies providing internet and related products to the people who depend on IT products for their personal lives and business activities. To know about the company and “customers ...
Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps

Karmaker, Samanta; Oishi, Mst. Elma Fardouse; Qasem, Abrar; Sami, Shad Been Sharif (Brac University, 2024-01)

Consumer purchase behavior and its relation with human psychology is a fascinating and important field of study. Understanding consumer behavior and factors that can drive their decision on adopting new products and ...