Browsing by Subject "Consumer purchase behavior"

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Exploring the psychological factors of consumer purchase behavior in Bangladesh on the adoption of digital payment apps

Karmaker, Samanta; Oishi, Mst. Elma Fardouse; Qasem, Abrar; Sami, Shad Been Sharif (Brac University, 2024-01)

Consumer purchase behavior and its relation with human psychology is a fascinating and important field of study. Understanding consumer behavior and factors that can drive their decision on adopting new products and ...
Relationship of loyalty programs with customers’ purchase quantity and frequency

Islam, Ariful (Brac University, 2022-04)

This paper summarizes my internship experience at Pathao LTD's marketing department and is intended to provide a summary of the firm and my research topic, " Relationship of Loyalty Programs with Customers’ Purchase Quantity ...