Browsing by Subject "Consumer engagement"

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Brand promotion through digital marketing: how digital marketing enhance consumer engagement & develop relationship with clients and consumer.

Khondokar, Golam Ishtiaq (BRAC University, 2017-04-20)

This report is based on my three month long internship program which I did in Magnito Digital from 1st January 2017 to 6th April 2017. I did this internship to fulfill my Undergraduate degree. In Magnito Digital I worked ...
The impact of user-generated content on consumer purchase behavior in Bangladesh- a study of UGC platform influence

Saha, Avijit (Brac University, 2024-06-09)

Mediacom Limited (MCL) is an advertising agency founded in 1997 which was acquired by Square Group in 2005 following which they have been tasked with devising and executing marketing strategies for the concerns of the ...