Browsing by Subject "Consumer behaviour"
Now showing items 1-3 of 3
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Consumer behavior towards Bata Shoe Company in Bangladesh: a study on customer satisfaction, brand loyalty, and buying patterns
(Brac University, 2023-04)This research examines the consumer behavior towards Bata Shoe Company in Bangladesh by analyzing customer satisfaction, brand loyalty, and buying patterns. The research was conducted through a survey of 219 respondents ... -
Effectiveness of Facebook advertising for marketing promotions and its influence on consumer
(Brac University, 2020-04)Digital Advertising is a vast term which is not possible to learn with a small period of time. With the help of my supervisor and colleagues I have tried to implement and contribute some of my knowledge while doing the ... -
The influence of eco-label knowledge and trust on pro-environmental consumer behaviour in an emerging market
(© 2016 Informa UK Limited, trading as Taylor & Francis Group., 2017-11)Consumers are increasingly concerned about the negative environmental implications of purchasing goods, which in turn shape their behaviour. Yet, there are indications that consumers do not always act on these concerns, ...
