Browsing by Subject "Consumer behavior."
Now showing items 1-5 of 5
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Correlation between consumer attitude and market opportunities for green products in Bangladesh
(Brac University, 2022-01)The method of selling products and services based on the environmental benefits they bring to the customer is known as green marketing. A service or product like this should be environmentally sustainable and made in ... -
Evaluating consumer purchasing behavior for Shawpno’s pet foods
(Brac University, 2024-03)I successfully completed a three-month internship programmed, which I found to be rewarding, and my report serves as its conclusion. I had the honor of working with ACI Logistics (Shwapno), a major player in the retail ... -
Exploring the factors affecting the decision of people to purchase magazine in Bangladesh
(Brac University, 2024-05)This report explores the variables that influence people's decisions to buy magazines in Bangladesh, pointing out an area that is often ignored in the age ofdigital media. Using a qualitative methodology, the study conducted ... -
Food patrons contribution on online food and restaurant business of Bangladesh
(Brac University, 2024-05)This report is based on the last three months experience in Food Patrons. It is one of the emerging startup food chain and distribution company in Bangladesh. The company operated by an online app. The Online app helps ... -
The impact of user-generated content on consumer purchase behavior in Bangladesh- a study of UGC platform influence
(Brac University, 2024-06-09)Mediacom Limited (MCL) is an advertising agency founded in 1997 which was acquired by Square Group in 2005 following which they have been tasked with devising and executing marketing strategies for the concerns of the ...
